Last updated 30 August 2026
Sendam is operated by THE EMADKO HOUSE, registered with the Corporate Affairs Commission in Nigeria as a business name (BN 9814925), and run by its proprietor, who is the data controller.
THE EMADKO HOUSE is a registered business name rather than a separate legal entity, so the data controller is its proprietor trading under that name. Their legal name and registered address are available on request from privacy@sendam.africa, and will be provided within 30 days.
THE EMADKO HOUSE has no establishment in the United Kingdom or the European Union. We are not registered with the UK Information Commissioner's Office, and we have not quoted a registration number we do not hold. Where UK or EU data protection law applies to you because we offer this service to you, we apply the rights set out on this page in full, regardless of where we are established.
When you create an account we store your email address and, if you give one, your business name and home country. When you send a message we store the message text, the recipient phone numbers or email addresses you supplied, the sender ID used, and the delivery status each provider reports back. Contacts you upload are stored until you delete them. Payments create a record of the amount, the currency and the units purchased.
We do not run analytics, advertising or tracking scripts on this site. There is no cookie banner because there are no tracking cookies to consent to. The only cookie-equivalent storage is the session that keeps you signed in.
Most of the personal data in Sendam is not yours. It belongs to the people you message. For that data you are the controller and we are your processor: you decide who gets contacted and what they are told, and you are responsible for having a lawful basis to contact them. We process it only to deliver what you send and to report back what happened.
These are every third party that receives personal data, and exactly what reaches each one.
Supabase
Database, authentication and file storage
Account email, business name, phone numbers you upload, message content, wallet balance and transaction history
Termii
SMS delivery (Nigeria)
Recipient phone numbers, message text and your sender ID
GbestSMS
SMS delivery (fallback route)
Recipient phone numbers, message text and your sender ID
Mailgun
Email delivery, EU region
Recipient email addresses, subject lines, message bodies and attachments
Paystack
Card and bank payment processing
Your email address and the amount paid. Card details go straight to Paystack and never reach our servers
Google Fonts
Web fonts, served from Google servers
Your IP address and browser details, on every page you load
SMS delivery in Africa necessarily involves providers and mobile networks in the destination country, including countries with no UK adequacy decision. A message cannot be delivered to a Nigerian phone without a Nigerian network receiving the number and the text. If that is not acceptable for your data, do not send it through this service.
While your account is open: indefinitely. We do not run any automatic deletion of messages, delivery reports or contacts, so anything you send stays in our database until you delete it or close your account. A retention schedule for live accounts is still outstanding work, and this page will say what it is once it exists rather than describing one we have not built.
When you close your account we delete your profile, messages, delivery reports, contacts and sender IDs. Two things deliberately survive it. We keep a record of each payment — the amount, currency, units and date — because we are required to keep business records for tax purposes; those records carry no email address, name or business name and cannot be linked back to you by us. We also keep the reason you gave for leaving, which is stored without any reference to your account.
We are using six years as the retention period for those payment records, and will state the exact period here once it is confirmed.
You can ask for a copy of your data, ask us to correct it, or ask us to delete it. You can close your account yourself from Settings. Closing it starts a 30-day grace period during which nothing is deleted and you can reactivate the account; sending is paused for that period. After 30 days everything listed above is deleted permanently, apart from the anonymised payment records we are required to keep. For anything this does not cover, email privacy@sendam.africa and we will action it within 30 days. You can also complain to the Nigeria Data Protection Commission, or to the Information Commissioner's Office if you are in the UK.
Traffic to this site and to every provider we call is encrypted in transit. Passwords are handled by our authentication provider and never stored by us. Access to the production database is limited to the proprietor.
Privacy questions go to privacy@sendam.africa. We do not publish a postal address, because the address behind the registration is a private one. It is filed with the Corporate Affairs Commission. Write to privacy@sendam.africa and we will provide one for any correspondence that requires it.